Trend alert! What’s the new shit in 08? Those of you in the know might know that the next big trend in streetwear is no doubt Green Sheik. But just what is “Green Sheik?” If you ask me, Green Sheik is a mix of tight skate gear and technical hiking/slash eco-nerd gear that is worn by environmentalist hipsters with money to burn, and people who hike or ride mountain bikes who might actually need tech gear to protect them from nature. Lets back up a little bit here. I noticed along with some of my Transworld SURF cronies that more and more “cool kids” have been running around rocking Patagonia windbreakers and North Face jackets (North Face puffer jackets aren’t just for gang members anymore). After a brief discussion regarding the strange occurrence we got back to work and I forgot about the whole conversation. Later that night, my friend who happens to work at Patagonia told me that a group of skaters including Lindsay Robertson had come in to Patagonia and bought a bunch of gear including windbreakers and various fleece tops (that sounded gay). Anyway, that got me thinking, holy shit, first it was random surf heads wearing this stuff, then pro skaters, who claimed “this shit’s so good to skate in.”
Now the brain machine is turning and for the first time in my life, I think I might be on the edge of the newest trend! The next day I was playing Scrabble with some other friends, one of which is in advertising. We got to talking about my revelation, and he informed us that this movement already had a name, Green Sheik.
So there you go, March 2nd, 2008, Green Sheik entered my vocabulary and I have no doubt bragged to more than a few people in the know that I knew about this eco-hipster movement before most normal people, and now you know about it, and no, you are not normal and neither am I. Green Sheik, watch out world, watch out hipsters, watch out wallets—green sheik will not be cheap! More to come …





